The Language of Luxury

🎯 Goal: Student can articulate the strategic use of sophisticated language in luxury branding using relative clauses and advanced vocabulary

📐 Relative Clauses (which, that, who) and noun collections

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#luxury branding#business communication#marketing language

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🎯 Click hotspots to explore vocabulary in context

Let's talk about luxury and what makes certain things feel truly special. I'd love to hear your honest thoughts.

“When you think of a luxury brand, which one comes to mind first, and what makes it so prestigious in your eyes?”

“Have you ever owned or used something bespoke — made just for you? How did it feel compared to something off the shelf?”

“Do you think exclusive products are genuinely better, or are we mostly paying for the name?”

“If money were no object, what one exquisite item would you treat yourself to?”

“What matters more to you in a product — a distinctive design or meticulous craftsmanship?”

Fresh topic questions — none repeat until you have seen them all

🎲 Speaking Activity 1

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Picture Discussion

Look at the image and answer my questions. Describe what you see, imagine and predict.

6 minutes

🗣️ “In this picture, I can see...”

QUESTION 1 / 5

What in this scene looks the most exquisite to you, and why?

🎲 Speaking Activity 2

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Hot Seat

Stay in character and try to convince me. Use the phrases to sound natural and confident.

8 minutes

🗣️ “Let me explain why...”

🔥YOU ARE IN THE HOT SEAT

You are a luxury watchmaker. Convince a hesitant client that your bespoke timepiece is worth the high price.

Stay in character. Convince your teacher!